Monday, August 29, 2011

14 Places to Advertise PTO Events

The key to successful advertising is knowing your audience and developing a plan to reach them. Is your target audience the students, parents, grandparents, local businesses, or church groups? Is it city-wide, national, or international? Where a pancake breakfast may be limited to students, parents, and grandparents, an online auction could potentially extend internationally.

When developing your advertising plan this year, consider the following places to advertise:
  • Flyers
  • School Newsletter
  • PTO Website
  • Newspaper: print & online
  • Radio
  • Community TV
  • Letters to local businesses
  • Email
  • Signs
  • Announcements at school sponsored events
  • Churches
  • Senior Centers 
  • Scout Troops
For a successful advertising plan, know what you are advertising, to whom you are advertising, when is the best time to advertise to them, where you plan to place advertisements, and by what means of distribution.

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